Re-establish Indomie’s emotional connection with young adults who hold on the brand’s legacy and look to fully explore the new Indomie flavours.

A nostalgia approach was taken, bringing back memories of the original "Mama Do Good" commercial which is embedded in the hearts of an entire generation.
This TVC is a brilliant representation that the children from the original ad are now young adults with more sophisticated tastes, showing that Indomie evolves alongside its consumers.
We launched the new TVC during the opening night of BBNaija to hit a peak moment of audience engagement.

Brand Strategy
Communication Planning
TV
Digital

Over 4 million+ views, 12 million impressions